REVEL DRINKS began as a personal frustration with a category that had stopped trying. Drinks that hid behind sweetness. Brands that mistook restriction for refinement. Cans that nobody actually wanted to be seen holding. We thought we could do better, and we've spent the last year proving it.

FORME, our flagship brand, is the first answer. A premium alcoholic RTD built around clean formulation, considered design, and the kind of taste profile that holds its own at dinner, in a hotel minibar, or in the fridge after training.

We're now raising to bring FORME to market at the standard the category deserves. What follows is the where, the why, and the how.

THE OPPORTUNITY

We're raising £120K to bring FORME to market and lay the foundation for what REVEL DRINKS becomes next.

FORME is a premium alcoholic RTD built for a UK market that has grown sharply but remains underserved at the considered, function-led end. Clean formulation. unique ingredient positioning. Design that earns its place in a hotel minibar, a members' club, or the fridge after training.

The groundwork is done. Trademark cleared with no opposition. SEIS advance assurance awarded. Supply chain locked. A financial model built around 64 percent plus gross margins, 450K units in Year 1, and a launch window of August 2026 for the UK.

THE ROUND

Raise: £120K

Pre-money valuation: £1.38M

Structure: SEIS eligible Use of funds: production, launch marketing, on-trade activation, working capital

WHY NOW

The UK alcoholic RTD category is one of the fastest-growing segments in drinks, but the premium, function-led space remains thinly populated. Most of the growth has come from sugar-led brands or low-and-no propositions that compromise on taste. FORME sits in the gap between them. A drink that delivers on flavour first, with function quietly built in.

We've designed REVEL DRINKS as a multi-brand platform. FORME is the first expression. The infrastructure we're building, in supply chain, regulatory, and route to market, is intentionally designed to support what comes next.

WHO WE’RE LOOKING FOR

Angels and early-stage investors with experience in drinks, hospitality, sport, or premium consumer brands. We're particularly interested in capital that comes with relationships, whether in on-trade, retail, or talent.

CALL TO ACTION

For the full deck, financial model, and data room access, get in touch via the contact page or email jack@revel-drinks.com